A project positioning WOW 1 DAY PAINTING as colour experts, Colour of the Month offers inspiration and education on using colour in homes and businesses. It was created to boost brand awareness and enhance WOW 1 DAY PAINTING’s presence in the painting industry.

This was a dream project for me because I love colour! As Digital Designer and creative lead on this project, I oversaw the creation of assets for the brand website, SEO, social media, and email campaigns. Working with the SEO lead and PR manager, I ensured the page design aligned with stakeholder goals and I collaborated with the Web Development team to publish the page using HTML & CSS on Drupal each month.

Results after 3 months:

• Blog traffic increased by 6,002+ views

• Email engagement click-through rate rose to 7.3%

• Social media to blog click-through improved by 38%

• Established unique partnership opportunities with Sherwin-Williams and Dulux