As Creative Lead for Halfmoon, I crafted design assets that embodied nature-inspired aesthetics and the core values of yoga, promoting wellness and tranquility. Halfmoon’s eco-friendly products, made from sustainable materials like organic cotton, linen, and buckwheat cores, nurtured both personal well-being and the planet.

I focused on designing content that highlighted our commitment to sustainability and holistic wellness. Through serene color palettes, calming typography, and nature-inspired visuals, I aimed to evoke a sense of peace and balance, reflecting the mindful approach to yoga, meditation and self-care that Halfmoon represents.