Color of the Month
Role: In-house Digital Designer | Skills: UI Design, Art Direction, Graphic Design
A project establishing WOW 1 DAY PAINTING as colour experts. Color of the Month is a place to share ideas and learn more about using colour in your home or business. It was created to increase brand awareness and to elevate WOW 1 DAY PAINTING's profile in the painting space.
I was design lead on the creation of this multichannel marketing project that involved creating assets for the brand webpage, SEO, social media, and email campaigns. Collaborating with the SEO lead and PR manager I ensured that the design of this page aligned with scope, user goals and content needs of stakeholders. I worked with the Web Development team so that I was able to use simple HTML & CSS coding to publish the page on Drupal myself each month.
SOCIAL MEDIA
RESULTS
The success of this project led to increased engagement on social channels, resulting in partnership opportunities with Sherwin-Williams and Dulux.
Blog traffic increased 6,002+ views from the previous year ↑
Email engagement click-through rate rose to 7.3% ↑
Social media to blog click-through improved by 38% ↑