B Yoga made it their mission to introduce simple yet enduring yoga and movement essentials to the community, enhancing the fundamentals with a focus on performance, comfort, and modern design. Best known for their yoga mat, the B Mat — a rubber yoga mat offering unmatched grip, durability, and eco-friendliness — B Yoga has become synonymous with quality and reliability.

B Yoga’s brand aimed to enhance your practice and inspire a sense of community and balance, both on and off the mat. As Creative Lead, my focus was on designing visuals that reflected the brand's commitment to inclusivity, empowerment, and mindfulness, with assets that highlighted the bright and contemporary B Yoga brand. Through print, digital, and pattern design, I conveyed the brand's core values of embracing self-care through both movement and stillness while maintaining a sense of joy and play.